Science Technology Part 4

It is these precepts that form the foundation of a brand that steals share. Identifying those beliefs in your brand communications attracts customers and creates a covetous relationship between them and your brand. It protects and grows your margins and promises a preference over your competition. Not because your process is better but because your brand is stronger. Couple that with a better process and you will have the strongest of combinations and a brand build to steal market share.

Tom Dougherty
CEO, Senior Strategist at Stealing Share, Inc. (http://www.stealingshare.com) Tom began his strategic marketing and branding career in Saudi Arabia working for the internationally acclaimed Saatchi & Saatchi. His brand manager at the time referred to Tom as a “marketing genius,” and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and many other brands throughout the Middle East and Northern Africa. After his time overseas, Tom returned to the US where he worked for brand agencies in New York, Philadelphia, and Washington, DC. He continued to prove himself as a unique and strategic brand builder for global companies. Tom has led efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels, Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank, and McCormick to name a few. Contact Tom at tomd@stealingshare.com.